How to promote products on Instagram

By Parasolla | Updated on May 02, 2022

How to promote products on Instagram

Instagram is one of the largest social media platforms worldwide, and it has more than two billion monthly active users.

Also, it is one of the best platforms to promote your business and get more clients.

But, creating an account on Instagram is not enough to sell products and get more sales. You should make a plan to grow your audience on this platform and start selling in the right way.

So, we have prepared this article to help you start your business on Instagram and sell your products step by step.

1. Create a business account on Instagram

The first step to starting a business on Instagram is to create a business account because it has more features and it can help you reach your potential clients easily.

Also, you can use ads on the business account which is the most important tool to get more followers and sell more products.

In addition, you will look more trustful when you have a business account. Especially if you added your official website to your profile.

Another benefit of having a business account is that you can see insights. For example, you can see how many people you’ve reached and how many people engaged with your content on Instagram.

All you have to do in this step is to set up your business account on Instagram.

2. Publish your products on your account

The second step to sell products on Instagram is to prepare your profile to demonstrate your business.

The first thing is to add your official website address to your profile. Hence, your regular visitors can visit your site from time to time. 

After that, add your business logo and slogan to your business profile. Make sure your logo and slogan are distinct. In this way, you can inspire more people to follow your account.

Subsequently, Publish at least twenty posts about your business and product. Make sure your posts are prepared well to attract as much as possible of clients.

In conclusion, your profile is your key to selling products. So, you should always keep up with the market requirements to get continuous followers and sales.

3. Promote your products on Instagram

After you prepared your business account and you published primary posts on it, it is time to market your product on Instagram to reach millions of potential clients.

To do that, you need to promote your posts to reach people using the Ads tool. The most effective strategy is to promote posts that have more likes and comments. This means you should promote the products that had more engagements.

In this way, you will give a better picture of your business to the people. Also, you need to consider that your Ads budget is less than the product revenue. For example, if you could earn $40 from selling one product, your Ads budget for every sale process should be less than $30.

As a result, you make ads to sell products and get followers at the same time. However, when your account gets huge numbers of followers, you can sell products without using ads.

4. Grow your followers

Followers are the most important factor to sell more products. So, you should stay close to them and understand their desires.


For example, you should always read their comments on your posts to understand the advantages and disadvantages of your products.

Also, you can improve the communication between you and your clients by replying to their comments and questions.

The last thing you need to know about products promotion on Instagram is to use high-quality images because this platform's users like AMAZING images! 

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