How to market your product on Facebook

By Parasolla | Updated on March 27, 2022

How to market your product on Facebook?

Facebook is one of the largest social media platforms in the world and it has more than 2.7 billion monthly active users.

And it is a good place to promote your product and get more clients and sales.

In this article, we are going to share with you 5 essential steps to promote your product on Facebook in the right way to get the results you want.

1. Create a Facebook Business Page.

This is the first step to start on Facebook, you need to create a page for your business. 

This page must include all your business information such as the location, phone number, website, etc… to help your customers contact you immediately when they have any inquiries. Also, you will look more trustful as you have all your business information online.

After that, you must add profile and cover images to attract visitors when they visit your page and get more engagements.

You must choose those two images wisely as they will be the first thing people see when they visit your profile. 

Also, they will give the first impression. So, make sure you choose appropriate images that can demonstrate your products precisely.  

2. Publish posts on your business page

After you created your business page on Facebook, it is time to publish your first couple of posts on Facebook. 

These primary posts can be anything about your business such as photos or some introductory videos to introduce your business to your audience.

Your need to publish at least 20 posts about your business, products, and service to let people know what your business is and what benefits they can expect from you.

So, the first step is to build strong content on your business page to demonstrate your business well.

Also, consider choosing high-quality content such as full HD photos and High-Quality Videos as these will help you look more professional and will attract more clients. 

After you published your first 20 posts, it is time to move to the next step.


3. Grow your audience

You have created your business page on Facebook, and you have published your primary posts. It's time to get followers that will become potential clients in the future.

This step requires a lot of work in the beginning because it is hard to start with no followers. Which means no likes, no comments, no clients, and no sales.

So, your mission is to look for your followers because followers bring followers, and followers bring sales.

There are multiple ways to support your Facebook Business Page and get some followers:

The most popular way to get followers to your business page is through friends. You can invite them to like your page and support it. Also, they trust you and can be your first customers.

Another way is through Ads. But we recommend you start with the previous way and use ads only to promote your products and services.

The most important two things to get followers are posting regularly and communicating with your audience through comments and messages to build a good connection between you and them.

After you got your first 1,000 followers, you can think about marketing your product and get sales on Facebook. 

Let’s move to the next step.

4. Promote your product on Facebook

Promoting a product on Facebook is our article subject. You could market your product immediately without doing the previous steps but you may not get the results you want if you didn’t do the previous steps. 

There are two main ways to promote your product:

Free Promoting: you can publish your products and services to your followers and get sales.

Paid Ads: you can make ads on Facebook to market your product to get more clients, followers, and sales.

Facebook Ads are a good choice to promote products because you can control everything in the ad.

For example, you can make an ad to promote a T-shirt in a specific location such as New York only.

And you can publish it only for young people who are between 20 to 30 years old.

Besides, you can add a contact button on your ad to help people contact you.

Also, you can identify the exact amount of money you want to spend every day.

5. Analyze the results on Facebook Insights

You can use Facebook Insights to learn more about your customers wants. As a result, you can use their reviews about your product to provide a better product to them and increase your sales as the main purpose of any marketing process is SELLING. 

Related Topics

9 ways to promote your business




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