How to promote products on YouTube in 6 steps

By Parasolla | Updated on June 28, 2022

How to promote products on YouTube in 6 steps

YouTube is one of the best platforms in the world to promote products as it has more than 2.7 billion monthly active users. But promoting your products in the wrong way will waste your time and money and will not get you the results you want.

So, we have prepared the following 6 steps to help you promote your products on YouTube in the right way.

1. Determine the products you want to promote

The first thing you need to do before thinking about promoting your products on YouTube is to determine the products or services you are going to provide because trying to promote random products on YouTube will waste your time and money. And, it will not get you any actual results.

So, the first step is to choose a product, and this product must be high quality and useful for people. Imagine that you want to market a worthless product. Who is going to buy it!

As a result, you need to be helpful for people to get money. 

Another point you need to consider when you want to choose a product is to choose a product that you have a previous experience with. For example, if you are a computer engineer, you can promote computers. And if you are a mechanical engineer, you can market car parts. In this way, you can provide a high-quality service at good prices.

2. Create a professional YouTube channel 

The second step you should consider to promote your products is to create a PROFESSIONAL YouTube channel to look more trustworthy and attract people to buy your products.

When we talk about a professional channel, we mean that you need to take care of every detail inside the channel. To do that, you need to start by adding your logo as your channel profile picture to demonstrate your business in front of people.

After that, you need to create a professional cover picture. You should design a high-quality picture. Also, you should write a slogan for your business. For example, We are here for you

Your business slogan can be anything but make sure it is strong enough to inspire people and encourage them to buy from you.

The last thing you can do as a beginner is to add a description to your channel to let people understand the kind of service you provide. In addition, If you have accounts on social media, you can add direct links to your accounts to let people follow you on different social media platforms. 

3. Add a valuable content 

After you chose your product and you created a professional channel, it is time to add valuable videos to your channel.

This step can be one of the most important factors to promote your products on YouTube in the right way. So, you should know how to do it in the right way.

To do that, you should design high-quality videos and know how to deal with people on YouTube. Your videos must provide interesting content for people and include your products at the same time. For example, if you want to promote car parts on your channel, you can make videos for car lovers and include the products you want to sell. In this way, you will grow your audience and sell your products at the same time.

Another important factor you need to consider when you make videos on YouTube is to create professional videos and take care of things like resolution, music, effects, … etc. If you can’t design videos yourself, you can ask a graphic designer to do that for you 

4. Build your audience 

As we’ve explained in the previous paragraphs, building worthless content will waste your time and money because poor content will not attract anyone.

So, if you have high-quality videos on YouTube, you should start growing your audience to get more views, sales, and earnings.

It is hard to start with 0 subscribers and 0 views!

So, you need to follow some strategies to build your subscribers list and get more views. 

There are too many ways to do that. 

1. The first way is to ask your friends to support you and subscribe to your channel. Inviting your friends and family members to support you will be very useful as it will get you some subscribers in the beginning and they can share your content with other people.

2. The second way is to post your channel link on other social media platforms. For example, if you have a Facebook business page, you can post your links to your audience and ask them to support you.

3. Another way to get some subscribers is to post your channel link in the Facebook groups that have the same content. For example, if you have a channel about gaming, you can promote your YouTube channel in gaming groups.

5. Promote your products on YouTube 

After you finished all the previous steps, it is time to promote your products on YouTube and start getting sales, and earnings.

Promoting products on YouTube is not an easy process and it needs you to know how to provide your products to the right people. 

There are two main stages to promote your products on YouTube:

The first stage: 

You should provide interesting content. This means you should attract people to watch your videos. After that, you need to add your products to your videos. For example, you want to promote mobile. You can make a review of that mobile on your channel for the interested people, and you will tell the viewers inside the video that the mobile is available now in your store.

In this way, you will attract people and sell your products at the same time.

The second stage:

If you don’t have subscribers, no one will see your videos, and to solve this problem you can use a paid way to reach your audience fast and sell your products.

There are two effective ways to do that:

A. Asking a YouTuber: 

You can promote your products through other YouTube channels and pay for them for that. All you have to do is to contact the channel owner and ask him to promote your videos. You can ask multiple channels at the same time and choose the one with the lowest cost.

B. Promoting on Google: 

you can promote your products through google ads to reach your clients and get sales. Google ads are another perfect choice because it gives you the ability to control everything in your ads such as location, age, language, … etc.

Also, you can add keywords to your ads to let your videos will reach the interested people.   

6. Analyze the results

It is not enough to promote your products on YouTube and wait for the results to come automatically. You must analyze the results and know if your ads are useful enough. And ask yourself how you can improve your channel to get more views and attract more customers.

Also, you need to make a balance between your ad cost and your product's earnings as your ad cost must be lower. So, you should always choose the ads with low prices and high profits.

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