9 ways to promote your business

By Parasolla | Updated on May 05, 2022

9 ways to promote your business

Creating a perfect product or service is not enough to get a lot of clients immediately. Because no one knows your product, no one will buy it.


Marketing is one of the most important steps to succeed in any business because it lets people know your product and attract more customers.


In this article, we have collected 9 popular ways to promote your business and get more clients.

1. Build a website

The first way to promote your brand is to create a website because the website today is like a company home online. 


It can get you daily free visitors online for free. All you have to do is to build an attractive website and publish all your services and products on it.


If you have good web designing skills, you can build your company website yourself. If you don’t have a good background in creating websites, you can hire a professional web designer to do that for you.


It can cost you some money but it would be very helpful to have a website to demonstrate your brand in front of your clients and you would look more professional and trustful as you have your business information on your website.

2. Use social media

If your business was small and you don’t have enough money to pay for a web designer to create a website, you can use social media as an alternative solution to start promoting your business.


You can start with any social media platform such as Facebook, Instagram, YouTube, Twitter, etc…


But, we recommend you to choose the most appropriate social media platform for your business depending on your business field.


For example, if you offer a cooking program, you can start with YouTube because most of your content will be videos and the best place to publish your videos is YouTube.


Another example, if you are a photographer, you should use Instagram to promote your business because the most of your content will be photos.


The most important thing to succeed on social media platforms is to communicate with them effectively and listen to their complains, and suggestions. Also, you should answer all their questions to have a deeper idea about the problems in your products.

3. Facebook ads

Facebook is one of the most popular social media platforms in the world and it has more than 2.7 billion monthly active users.


Also, it is a good choice to promote your business if you want to spend money on ads. 

You can make a page on Facebook and publish posts about your services and products. After that, you will be able to make ads and reach more people.


Facebook ads are a perfect choice to start paid promotion because it has a lot of control choices such as targeting audience where you can specify the Age, Country, and amount of money you want to spend on your advertising campaigns.

4. Advertising in local newspapers

Newspaper is still the favorite way to get news for millions of readers around the world. And it can be an appropriate method to reach people and promote your services.


All you have to do is to go to the most popular local newspapers in your region and ask them to make an ad for your business in the newspaper or you can contact local advertising companies to do that for you.

5. Google AdWords

Google Ads is one of the best ways to promote your business. It gives you full control of everything in your ads.


All you have to do is to create professional campaign on Google AdWords and let Google get you clients.


There are many campaign types you can start with Google AdWords such as Search campaigns, Display campaigns, Video campaigns on YouTube, App campaigns, Shopping campaigns, etc…


The most interesting thing about Google AdWords is targeting tools where you can target the languages, areas, and you can add keywords to your campaign to reach the right clients.


For example, if you have a flower shop and you want to promote it on Google AdWords, you can add keywords such as flowers names to reach more interested people.

6. Offer discounts

Discounts can be very useful to let people try your product for the first time. So, if you don’t have enough customers, you can try to offer discounts to attract more potential clients.


Of course, you don’t have to lose when you make discounts but you can make your profits less than usual until you build a good prestige in the market.


For example, if you plan to open a new restaurant, you can make a discount of 20 % for all new visitors in the first week.

In this way, you gave yourself the opportunity to have new customers and you gave people the chance to taste your food.


Also, you can make discounts from time to time to let people visit you periodically.

7. Radio & TV

Millions of people listen to the radio every single day especially in the morning when they drive to  the work.


It can be an amazing way to pass your ads through radio and reach thousands of listeners.


Also, you can use TV ads to promote your product or service, it is another perfect method to let people know what your company offers.    

8. Email Marketing

This is the last way on our list and it is a perfect way to build trust between you and people.


Email marketing depends on communicating with clients by email to present the last offers from your company.


The key to success in email marketing is to be trustworthy and useful. Don’t try to attract people with unhelpful offers or useless suggestions because if the customers didn’t like your emails, they will not read them.


There are too many ways to build an email list but the most important thing is to build trust between you and your clients.

9. Participate in local events 

Local events are another perfect way to promote your business to a huge number of people. As all the world celebrates Christmas, new year, Easter, … etc.

You can invest these events to celebrate with people and promote your business at the same time. For example, you can create prizes, competitions, and discounts to mark the celebrating. So, the people would like to visit your company to enjoy and know more about your business.

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